Well hello there. I’m Abby Hoffman – an experienced design leader obsessed with every detail of the craft.

I use any means necessary to communicate and execute innovative ideas. In recent years, I’ve had the privilege of working closely with some of the most influential global brands including Adobe, Taco Bell, Grammarly, PayPal, AWS, Google, and Nike.

As a designer – I tell engaging stories through concept-driven design solutions. My approach is intentional, always keeping the user at the core of every design decision. I have an insanely detailed eye (a blessing and a curse) that can spot inconsistencies from a mile away and have a fond appreciation for driving effective creative processes.

As a leader – I foster collaboration and deliver curated feedback to elevate the work of others through active, intentional mentorship. I strongly believe that open communication and collaboration is at the heart of every successful team.

As an individual, I understand that there’s more to life outside of pixel perfection. When I’m not behind a screen, I find joy in exploring the PNW with my partner and our blue heeler, Rocket (aka fur missile). I’m also an avid hiker, traveler, seeker of new food and cultures, lover of people, shameless Bob Ross fanatic, and game night enthusiast.