Taco Bell UK Welcome Journey Emails
Role: Design Direction, Design
Tools: Figma, Photoshop
Client: Taco Bell UK
Our team at Thesis crafted a welcome journey email series for Taco Bell UK, designed to boost engagement with the rewards program and the app by spotlighting its core benefits. To capture attention, we leaned into the bold, youthful, energetic tone of the Taco Bell brand, creating visually dynamic emails with a mix of lifestyle photography and iconography that resonate with the excitement of exclusive offers and promos.
Special thanks to:
Design support: Alex Helenius
Development: Andrew Kim + Nicole Martin
Strategy: Kyle Bridges